WWE Files Trademark for WCW PPV "SuperBrawl"

WWE has recently filed to trademark "SuperBrawl", a name synonymous with World Championship Wrestling's (WCW) golden era of pay-per-views. This filing, confirmed on July 22, 2025, has ignited speculation among fans about WWE's intentions for the classic brand.

"SuperBrawl" was one of WCW's flagship annual events, running from 1991 until the company's demise in 2001. It often served as a major stop on the road to WCW's biggest show, Starrcade, and featured iconic matches involving legends like Ric Flair, Sting, Hulk Hogan, and the New World Order (nWo). The event's consistent presence in WCW's pay-per-view lineup solidified its place in wrestling history.

This isn't the first time WWE has sought to reclaim and utilize intellectual property from its acquired rival. Following its purchase of WCW's assets in 2001, WWE gained ownership of a vast library of trademarks. In recent years, the company has actively been filing for and reviving numerous former WCW and ECW event names, including "Halloween Havoc" and "The Great American Bash," which have successfully been reintroduced, primarily within the NXT brand.

The motivation behind WWE's ongoing trademarking spree of legacy wrestling brands is multifaceted. Part of it is a strategic effort to secure intellectual property rights, preventing competitors from capitalizing on the nostalgia and brand recognition of these dormant names. This became particularly apparent after All Elite Wrestling (AEW) utilized "Bash at the Beach" for a special edition of their Dynamite show in early 2020. This prompted WWE to consolidate its hold on all available WCW and ECW pay-per-view trademarks. There was even a notable agreement reached with Cody Rhodes, where he gained the rights to his "Cody Rhodes" name in exchange for WWE acquiring several WCW event names he had attempted to trademark.

For "SuperBrawl," the implications could be similar. While some speculate a potential main roster pay-per-view return, it's more likely that the name could be dusted off for an NXT special event. NXT has proven to be a fertile ground for reimagining classic shows, successfully integrating the aesthetics and legacy of these events into its modern product. Given that "SuperBrawl" traditionally took place in February, a potential NXT "SuperBrawl" could become a prominent fixture in their early-year calendar, potentially even aligning with the February timeframe of the original events.

The trademark filing for "SuperBrawl" serves as a reminder of WWE's expansive and proactive approach to intellectual property. By continually securing these legacy names, WWE not only safeguards its vast content library but also maintains the option to leverage the rich history of professional wrestling in new and engaging ways for its current and future programming. Whether "SuperBrawl" will see a full-scale resurrection or a nostalgic one-off, its return to the wrestling lexicon under WWE's ownership is a testament to the enduring power of these classic brands.