WWE Files New Superstar Trademark

WWE is continuing its aggressive expansion of intellectual property following a transformative WrestleMania season. On April 28, 2026, the company officially filed a trademark application with the United States Patent and Trademark Office (USPTO) for the name "Nox Raijin." The filing has immediately sparked speculation across the industry regarding whether this name is intended for a new signee, a repackaged star, or a potential new faction.

The trademark is categorized under the standard IC 041 classification, which covers entertainment services such as wrestling exhibitions and performances by a professional wrestler. This filing follows a trend of unique, mythology-inspired names that have become a hallmark of the current creative direction. "Raijin," commonly associated with the Japanese god of lightning and thunder, suggests a character with high-impact power or perhaps another major international acquisition from the Japanese wrestling scene, following the recent high-profile debut of EVIL on NXT.

This latest move comes on the heels of several other intriguing trademark filings throughout the spring. In late March, WWE filed for "Club WWE," a term that has already begun appearing in visual teasers during SmackDown broadcasts. Unlike "Nox Raijin," the "Club WWE" filing appears to be tied to a new fan engagement or membership program, offering discounts, special event access, and retail perks. Other recent name filings, such as "Max Abrams," "Anya Rune," and "Royce Keys"—widely believed to be the new moniker for Powerhouse Hobbs—further demonstrate WWE’s commitment to building a fresh and diverse roster for the post-WrestleMania era.

While the specific plans for "Nox Raijin" remain under wraps, the timing of the filing suggests that fans may not have to wait long for a debut. With NXT undergoing a significant "reboot" and the main roster draft approaching, a new identity like this could serve as a centerpiece for a major upcoming storyline. As always, these trademark filings serve as the first official breadcrumbs for the WWE Universe as they look to see who will next step through the curtain and into the spotlight.