Will Ospreay is actively moving to secure his legacy both in the ring and on the business front. In a significant move that has sparked buzz across the wrestling world, the Aerial Assassin officially filed for a new trademark that signals a long-term commitment to one of the most influential factions in modern wrestling history.
On April 10, 2026, Ospreay filed an application with the United States Patent and Trademark Office for the term United Empire. While the faction originally formed in New Japan Pro-Wrestling back in 2020, Ospreay’s decision to personally file for the trademark suggests a shift in ownership or a collaborative agreement between him and his former home promotion. The filing is comprehensive, covering a broad range of goods and services including apparel like shirts, hats, and sweatshirts, as well as entertainment services such as professional wrestling performances and televised appearances.
This move is particularly significant because major promotions typically retain the rights to faction names they help create. By securing the rights to United Empire, Ospreay is following the blueprint of stars like Chris Jericho and The Elite, who prioritize owning their intellectual property. The United Empire has always functioned as a global unit with members representing the UK, Japan, Australia, and Italy. With Ospreay now serving as a cornerstone of All Elite Wrestling and members like Callum Newman—who recently became the youngest IWGP Heavyweight Champion—making waves in Japan, owning the name allows for seamless cross-promotion. Branding independence ensures that Ospreay can market merchandise through his own channels or license it back to various promotions, providing him with a creative and financial safety net if he ever moves between companies.
The timing of the filing coincides with a period of massive success for the group. Following a high-profile victory over the Death Riders on a recent episode of AEW Dynamite, the faction has proven that despite Ospreay’s heavy singles schedule, his loyalty to the group remains a central part of his identity. The United Empire currently boasts a formidable lineup across the globe, featuring stars like Great-O-Khan, HENARE, Francesco Akira, and Jeff Cobb alongside Ospreay and Newman. As Ospreay prepares for major summer blockbusters and the upcoming All In 2026 at Wembley Stadium, this trademark filing ensures that when the Crowns Up gesture is made, he is the one who truly holds the keys to the kingdom.